New post: what to do if your dog eats chocolate

Planning

From keyword suggestions: you already get 290 impressions at position 22.5 for this search, and no post covers it.

TargetStored on the post, checked at day 30

Target querydog ate chocolate what to do4,400 searches a month in the US. Google already shows the site at position 22.5 for it, though no post is written for it.

IntentUrgent symptomThe reader has a problem right now.

FreshnessEvergreenFacts don't date. Checked every 90 days, not refreshed on a schedule.

JobWhat this post is for. The 28-day verdict is judged on it.

Bring a callEmergency line, shown at the top. We count calls from this page. Feed a service pageLinks to a booking page. We count bookings that started here. Build authority on a topicSupports a cluster. Judged on impressions and links, not calls.

Format, taken from the top 5 resultsScanned today, US, mobile

What ranking pages do	Top 5	We will
Answer in the first 60 words	5 of 5	Short answer first: call the vet, how much is dangerous
Dose by dog weight table	4 of 5	Table: chocolate type, amount, dog weight, risk
When to call section	5 of 5	Section with the clinic's emergency number
Video	1 of 5	Optional, not needed to rank
Length	700 to 1,200 words	About 900 words

We don't ship prose into a table search. The first version matches the format, then the day-30 check improves the rest.

Done at publish

3 internal links placed: from the Emergency and urgent care hub, "Emergency vet vs urgent care" and "Puppy vaccine schedule and costs"

Sitemap updated with the publish date

Indexing requested in Search Console

IndexNow ping to Bing

A new post with no links pointing to it is the most common reason Google crawls it and does not index it.

Then

Day 3: Crawled?
Day 7: Indexed?
Day 14: First queries
Day 30: First check

See a post in its first 30 days

Cluster Emergency and urgent care 5 posts. Focus score 0.84. This post fits. Site structure